Privacy and Cookie Policy

This privacy policy is intended to help you understand what data we collect, why we collect it, and what we do with this data. This is important not only to ensure the security of your personal data but also to ensure that Carl C. A/S complies with all conditions regarding the new General Data Protection Regulation (GDPR), which will come into effect on May 25, 2018.

General Data Protection Regulation (GDPR)

GDPR establishes new frameworks for how personal data is processed and how we address the right to privacy. The purpose of the GDPR is to strengthen and unify data protection rules and rights for the benefit of EU citizens. It applies to all EU organizations and organizations outside the EU (of any size) that provide goods and services to the EU or use tracking technologies (such as cookies or tracking pixels) to monitor the behavior of EU users.

1. Personal Information - What We Collect and Why

We offer certain features on the website that are only available through the use of the following tracking technologies. You can always block, delete, or disable these technologies if your browser allows it. However, if you reject cookies or similar technologies, you may not be able to use certain features or tools.

In general, these technologies allow our website to store relevant information in your browser or device and later read this information so that our servers or internal systems can identify you. Where relevant, we protect our cookies and other similar technologies to ensure that only we and/or our authorized service providers can interpret them by assigning them a unique identifier designed for interpretation by us.

1.1 Cookies

By using this website, you accept our cookie policy.

This website, like many others, uses cookies. Cookies ensure that we can provide a better user experience in the website's features. Many features on the website depend on the use and storage of cookies, and therefore, you cannot expect the website to function properly if you disable cookies.

We process information collected by cookies and other technologies as non-personal information. To the extent that IP addresses or similar identifiers are considered personal information under the law, we also treat these identifiers as personal information.

Similarly, we treat combined information as personal information in connection with this privacy policy to the extent that non-personal information is combined with personal information.

1.2.1 What are cookies?

A cookie is a file that the browser places on your computer. It allows recognition of your computer and remembers choices you have made on the website. For example, language choice. A cookie cannot spread computer viruses or other harmful programs. Cookies delete themselves after a certain number of months (may vary), but they are renewed after each visit. The cookie cannot see who you are, what you are called, where you live, or whether the computer is used by one or more persons. However, if you provide personal information to a website, a cookie can be used to remember you for the next time you visit the website.

1.2.2 This website uses the following cookies:

Technical Cookies

Technical Cookies are necessary for the vast majority of websites to function properly. For example, they ensure that you do not constantly get logged off the website you are visiting.

Technical cookies are necessary and are always enabled.


vmcms - Is deleted when the browser is closed.

The website uses this cookie to identify the visitor across pages under the visit.

appCurrentDomainId - 1 year

Saves the ID of the current domain, which is used to control the language


lastHash - 1 Year

Saves the last hash value in the url


ShopWishlist_UserUUID - 1 month

This cookie is used to remember your wishlist items


Shop_UserUUID - 1 month

Describes the unique basket

Cookie settings

vm-gdpr - 1 Month

Used to remember the choices taken under Cookie Settings.

vm-gdpr-accept - 1 Month

Specifies whether cookie settings have been reviewed / accepted.



Statistic cookies help developers to optimize the website by collecting information about which pages are most popular and which pages do not seem to appeal to users. This way, the website and its user-friendliness can be improved.

Statistic cookies are also used to collect general visit statistics through simple counting.

They most often have no or very little impact on your privacy, as they do not record what is searched for on other websites.

Google Analytics

_ga - Expires after 2 years

This cookie from Google is used to monitor traffic on our site and track the number of visits of each visitor, the time of the first visit, the previous visit and the current visit.

_ga_* - 1 year

The functionality is: to store and count pageviews.

_gid - Expires after browser session has ended

This cookie is used to track how long the visitor spends on a web placement: when a visit starts and when it ends. If you notice cookie changes (such as using a firecookie), you will see regular changes.

_gat_* - Expires after browser session has ended

Used to reduce the amount of queries to Google.


Marketing cookies

Marketing cookies are used for commercial purposes to target ads to you.

They collect information about your behavior on individual websites, thereby creating an overview of interests, habits, and activities that can be used to show relevant ads.


_fbp - 90 days

Used to distinguish and keep track of your unique users


_gcl_au - 3 months

The purpose of this cookie is to optimise the functionality on the website

Bing Ads

_uetvid - 13 months

The functionality is:to store and track visits across websites.



Personalized cookies collect information about your behavior on the website and can help suggest other pages, news, or products to you, based on the things you have shown interest in.

Personalized cookies are not used for marketing elsewhere on the internet.

This website does not use any cookies in this category


Cookie settings

1.2.3 How can I avoid the use of cookies on websites?

Regardless of which browser you use, you can adjust the browser settings to prevent it from storing cookies. Some browsers only allow you to adjust this setting on specific websites.

If you do not wish to receive or delete cookies, please see the instructions here:

1.3 Contact Forms

If you choose to use our inquiry function on the website to contact us, your information is stored in our backend and collected in an email, which is then sent to us via SMTP (Simple Mail Transfer Protocol).

The information in the email, if relevant, is transferred to our CRM system. Then, the data will be associated with an existing account with a similar email or created as a new contact.

Any follow-up on inquiries may result in us retaining contact information until the matter is resolved.

For inquiries, relevant information about the desired project, as well as information about the company and contact details, is collected. This information is used to prepare a specific offer and contact the sender. Inquiries that do not result in orders will be deleted after 0.5 – 1 year.

We do not disclose your information to third parties.

2. Our Third-Party Data Processor

We use a number of third parties to process personal data on our behalf. These third parties have been carefully selected. Read more on their respective websites.

Google (Privacy Policy)

Google Analytics is used to monitor traffic on the website. For more information, see section 1.2.2 above.

3. Data Breaches

We will report any illegal data breach of this website's database or databases from any of our third-party data processors to all relevant individuals and authorities within 72 hours of the breach, if it is found that personal data stored in an identifiable manner has been stolen.

4. Data Management

Data management on this website is controlled by: Carl C. A/S with VAT number 10449871.

Carl C. A/S
Smedevej 2
6900 Skjern

Phone: +45 97 35 10 66

5. Right of Access and Right to be Forgotten
Contact us if you wish to request access to your personal information stored in our databases or if you want your personal data deleted from our databases. We will respond without undue delay (and in any event within one month of receiving your request, although this may be extended in difficult cases).

Carl C. A/S
Smedevej 2
6900 Skjern

Phone: +45 97 35 10 66

When a privacy question or access/download request is received, we have a dedicated team that sorts the contacts and seeks to address the specific concern or request. If your issue is more substantive, we may contact you for more information.

6. Questions Regarding Privacy and Cookie Policy
If you have any questions or concerns about the privacy policy or data processing, or if you wish to complain about a potential violation of privacy legislation, please contact us:

Carl C. A/S
Smedevej 2
6900 Skjern

Phone: +45 97 35 10 66

When a privacy question or access/download request is received, we have a dedicated team that sorts the contacts and seeks to address the specific concern or request. If your issue is more substantive, we may contact you for more information.